Pronounced 'sa-ee-tel' or 'tz' for short. I have travelled to many places, to worlds inside and out, and my journey is just beginning. Join me in the spirit of adventure, and endless curiosity on a purpose-driven journey!

As a high-energy, multicultural creative director with extensive leadership and hands-on production experience, I bring my passion and expertise to every team and project I join across a multitude of domains.

I have led diverse teams of artists, brand managers and marketing specialists, serving hospitality, personal care and high-tech industries. My previous assignment with The American Association for the Advancement of Science (AAAS) as an Associate Director, Creative Services gave me access to some of the world's most fascinating and forward-looking fields of scientific and technical endeavors. At AAAS, I led the development, publication and launch of various scientific community campaigns and public affairs outreach efforts that support the organizations' long term strategy of scientific advocacy and public awareness central to its mission of serving humanity.

With broad and diverse experience gained in international assignments and work with a wide range of clients and cultures, I offer a unique and adaptive approach to creative leadership and customer relations. I strive to harness what is best about an organization when it is at its best.

I am a professionally trained artist born in Costa Rica, raised in Ecuador, and educated at Boston College. My most valuable training, however, has come through my extensive travel, diverse areas of studies, and consistent curiosity to explore beyond the world around me. I am a proud sponsor of the MarsOne project. (Yes, one day I would like to explore Mars.)

I am fluent in English and Spanish, and love practicing Italian, as well as memorizing Japanese songs by Kyary Pamyu Pamyu.

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Art Direction

Powerful visuals can cause an effect and change the world.

Drawing Ideas From Inspiration

They usually come from unexpected places.

Creative Direction

Exotic and spicy ingredients create an extraordinary and memorable experience.

Inspiring Others

Sharing stories. Leading through action.


True design comes from intuition; The kind that speaks from our sixth sense; The kind that crosses over boundaries between design and fine arts.

It yells. It communicates with more than passion. And in return, it creates memories in our hearts that stay with us over the years.

True design is compassionate. It listens. It speaks the voices of our users. It allows us to come up with novel solutions to vexing problems.

True design is timeless and memorable when it comes from the heart.


I'd like to hear your story.