Social Media Campaign
Coachella 2025 Luxury Rental Campaign for The Maimon Group
The goal of this project was to increase luxury rental bookings for Maimon Group’s high-end properties during Coachella by crafting an aspirational social media campaign and landing page that captured the exclusivity, indulgence, and effortless luxury of staying in a private desert oasis.
Objective
The social media campaign was designed to drive awareness, desirability, and urgency around Maimon’s luxury rentals, positioning them as the ultimate Coachella retreat. Through a mix of cinematic lifestyle content, and AI-enhanced storytelling, the campaign aimed to:
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• Increase bookings by showcasing Maimon’s properties as exclusive, high-touch accommodations for festival-goers.
• Target affluent, experience-driven travelers, particularly women aged 20-30s seeking a seamless, VIP-worthy stay.
• Elevate brand perception by blending festival energy with Maimon’s sophisticated, high-end hospitality experience.
Creative Execution:
Desert Dreamscapes: "Elevate Your Coachella Escape"
The creative execution of this campaign transformed Maimon Group’s luxury rentals into exclusive desert sanctuaries, designed for festival-goers who seek a premium, effortless stay.
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Visual Aesthetic & Storytelling
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• Feature high-end architectural shots of Maimon’s stunning properties framed against sunlit desert backdrops.
• Cinematic, AI-enhanced lifestyle clips bringing festival-inspired moments to life, delicious brunches, infinity pool settings, warm, sun-kissed cinematography of guests enjoying their amenities at Maimon luxury properties.
• Aspirational, effortless luxury with flowing designer outfits, golden-hour lighting, and the seamless transition from festival energy to private retreat.
The Results
A Thrilled Client & A Next-Level
Visual Experience
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• A happy client who loved the videography and creative execution.
• AI-enhanced lifestyle clips brought Maimon’s brand storytelling to life in a way never done before.
• Campaign fully aligned with Maimon’s luxury branding, reinforcing their high-end hospitality identity.
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• This campaign proved that experiential, high-touch luxury can be seamlessly blended with festival culture through AI-powered creative video storytelling and aspirational branding.
