Red Frog Beach Island Resort

Objective

Red Frog Beach Island Resort was the first upscale beach resort established in Bocas del Toro, Panama with 35 rental homes and a Jungle Lodge that included amenities as ziplining and dining. Red Frog Beach objectively can claim in Panama one of the most scenic properties. The combination of the Caribbean beaches, island setting, rainforest, wildlife, upscale villas and activities or unique tours make the property stand apart and give opportunity to offer a unique experience to guests. The goal was to design a new brand identity/logo that captured the essence of the resort. 

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Design Solution

Through a series of stakeholder interviews, I delved deep into understanding​ and defining the differintiating voice of Red Frog Beach Resort. A brand archetype and brand personality was identified as well as new design direction for their logo. 

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Results

The client was excited to adopt their new logo as part of their new brand identity and new brand personality.